Website update Monday July 26th 2010. Please refer to the Industry News Page, for industry news and trends, updated on Thursday May 20th.

New SMART-Drop seminar - book now!

After the success of the recent London based SMART-Drop seminar, which sold out well in advance, we are delighted to announce that there will be a second SMART-Drop seminar - held at Old Trafford Cricket Ground in Manchester on Wednesday 29th September 2010.

As with the previous seminars, by booking early you will be able to benefit from our 2 for 1 offer - this offer expires on September 1st. Attendees will also have the chance to win a pair of Virgin Champagne Balloon Flights!

SMART-Drop has created a real buzz of excitement amongst those clients who have already learned about its values. Some introductory details about SMART-Drop, along with details of how you can secure your booking, can be found at www.smart-drop.co.uk.

If you use door drop marketing in your promotional activity – or you are considering it for future promotional campaigns, then this is an event you will not want to miss. The reason is simple. SMART-Drop is a highly effective, national targeting and distribution tool, taking targeting to a completely new level. And during this very special morning seminar, you will see why.

SMART-Drop is an exciting targeting and door drop service for regional or national campaigns, that will deliver your brand or service’s promotional message or product sample into the hands of exactly the consumers that you want. As you will know, in today’s tough market conditions, it is now more important than ever that your marketing budget delivers an attractive return on investment. Targeting plays an absolutely vital role in this.

SMART-Drop takes targeting to a completely new level. And here’s why…

- SMART-Drop targeting is proven to be up to 10 times more powerful than conventional postal sector door drop distribution. You hit more of the homes you want.

- SMART-Drop can cost less than 10% of direct mail (no expensive mailing lists, data management or postage costs). As a result, it delivers unrivalled ROI.

- SMART-Drop minimises competition for the consumer’s attention. It is unaddressed material delivered physically into the hands of the consumer in their own homes.

- SMART-Drop is a high-integrity distribution method that will not only deliver incredible results, but will also add value to your spend on other media activity – particularly broadcast media.

Immediate client feedback from our recent seminar was very positive, so don't miss out on this new opportunity.

Dan Acarnley, DM & Ecommerce Controller at P & O Ferries, following a test programme said "My data team have put together a very interesting piece of analysis on the last campaign where we used the improved sector targeting system, which indicates a very high return on investment, as well as some potential suggestions for refining the targeting next time around".

Royal Mail late sales service

If you are looking for short term, full postal sector door drops, the Royal Mail door drop late sales service, contains last minute opportunities for w/c August 16th, 23rd & 30th - at discounted rates.

If you receive our regular newsletter we will of course be confirming the contractual changes in more detail. Alternatively, visit our Industry News page and use the link to request a copy of our newsletter.

The Royal Mail capacity chart posted below is the version accurate as at Tuesday May 11th and runs through until June 2011.

When considering testing door drops, The Letterbox Consultancy will lead you down a path of looking at Royal Mail D2D, solus, free newspapers in conjunction with traditional postal sector targeting versus SMART-Drop, our new sub sector targeting product.

Include The Letterbox Consultancy in your planning!

In these difficult times, marketers are understandably looking to make their marketing budgets stretch even further than usual - and at the same time, generate increased ROI.

IF YOU WOULD LIKE TO RECEIVE SOME EXPLANATORY INFORMATION ON SMART-Drop, PLEASE EMAIL GRAHAM@LETTERBOXCONSULTANCY.CO.UK, QUOTING "SMART-Drop WEBSITE INFORMATION" AND WE WILL SEND YOU FURTHER DETAILS. Or download a pdf by clicking on this link.

Committing marketing spend as late as possible in the planning cycle is a by product of the current financial situation and we are increasingly finding ourselves taking deadlines right to the wire.

As door drop planning and buying specialists, we are perfectly placed to provide that type of service and look to provide clients with first stage responses within 48 hours as an absolute maximum.

Inevitably, we are finding advertisers are still very cautious about committing budget, but we have created a stable of cost saving door drop options, which can be applied in isolation or any appropriate combination, dependent upon the nature of the client's enquiry.

Generating maximum return from a reduced marketing spend assumes an even greater level of importance in these worrying economic times and we believe SMART-Drop will help achieve those objectives.

Test data can clearly demonstrate the power of both opportunities and the primary proposition of door dropping fewer items but reaching a greater number of target market households, has captured the imagination of a growing number of clients.

The system is not necessarily designed to replace all traditional postal sector door drop plans, but it is designed to minimise wastage, maximise ROI and optimise your door drop carbon footprint.

If you have not yet had time to contact us about these exciting new developments, please call or email at any time. We are happy to come to your offices to complete a one hour SMART-Drop presentation, or submit some speculative ideas on how SMART-Drop could potentially improve your door drop performance.

Whatever you are looking for, we can create a SMART-Drop test package to meet your requirements.

Why not consider including a SMART-Drop test within your next door drop test matrix and compare the results?

Irrespective of whether you are an existing user of door drops within your marketing mix, or a potential new user, The Letterbox Consultancy provides a one stop shop service to clients. By planning all activity through a range of targeting services and then buying the most appropriate combination of door drop services to fulfil each media plan, we provide a full project management service from start to finish.

We are not a distribution company per se and therefore all of our door drop proposals are genuinely created with the client's best interests uppermost in our minds. Our independence and impartiality assures clients we are not bound by any internal disciplines and are free of "political correctness".

First stage plans are all submitted on a speculative basis.

Charges are levied in relation to the combination of door drop services accessed and are in line with competitive industry rates.

We do not charge consultancy fees in addition to door drop charges.

Client media plans may include the use of Royal Mail door-to-door, free newspapers and/or team based systems, in isolation or any appropriate combination. Client briefs are evaluated on a bespoke basis.

Over the 13 years we have been in existence, we have developed a reputation for common sense thinking, top quality account handling and being nice to deal with! That is why so many clients come back to us time and time again, even when they change companies.

If you are a local or regional government authority, police force, PCT, college or university, we have independent research into door drops, which is particularly relavent to you. Visit the specialist services page for more details.