Website update Monday February 8th 2010. Please refer to the Industry News Page, for a current snap shot on industry news and trends.

Graham Dodd is now on the LinkedIn network and should any client or supplier wish to join his network, please email through the system.

New volume and expenditure door drop statistics for 2008 are now available. Please apply for a copy using the link on the Industry News page of this website.

The Royal Mail late sales file received today, contains last minute availability for door drop activity in w/c March 1st, 8th & 15th. If you are still looking for pre Easter activity in those weeks contact us urgently.

The Royal Mail capacity chart posted below is the brand new version accurate as at Friday January 15th.

Royal Mail have recently announced a series of changes to their booking policies, mainly effective from April 2010. Booking prior to the end of February will avoid some of these changes. For full details, contact us at any time, or sign up for our newsletter on the Industry News page.

When considering testing door drops, The Letterbox Consultancy will lead you down a path of looking at Royal Mail D2D, solus, free newspapers in conjunction with traditional postal sector targeting versus ZiP, our new sub sector targeting product.

In these difficult times, marketers are understandably looking to make their marketing budgets stretch even further than usual - and at the same time, generate increased ROI.

In recognition of this, we have developed ZiP2, a secondary stage targeting and distribution service, which potentially leaves the historical door drop planning routes behind.

IF YOU WOULD LIKE TO RECEIVE SOME EXPLANATORY INFORMATION ON ZiP2, PLEASE EMAIL GRAHAM@LETTERBOXCONSULTANCY.CO.UK, QUOTING "ZiP2 WEBSITE INFORMATION" AND WE WILL SEND YOU FURTHER DETAILS.

Committing marketing spend as late as possible in the planning cycle is a by product of the current financial situation and we are increasingly finding ourselves taking deadlines right to the wire.

As door drop planning and buying specialists, we are perfectly placed to provide that type of service and look to provide clients with first stage responses within 48 hours as an absolute maximum.

Inevitably, we are finding advertisers are still very cautious about committing budget, but we have created a stable of cost saving door drop options, which can be applied in isolation or any appropriate combination, dependent upon the nature of the client's enquiry.

Generating maximum return from a reduced marketing spend assumes an even greater level of importance in these worrying economic times and we believe ZiP and SMART will help achieve those objectives.

Both systems continue to develop across the country and are rapidly taking on a truly national appearance.

Test data can clearly demonstrate the power of both opportunities and the primary proposition of door dropping fewer items but reaching a greater number of target market households, has captured the imagination of a growing number of clients.

The systems are not necessarily designed to replace all traditional postal sector door drop plans, but it is designed to minimise wastage, maximise ROI and optimise your door drop carbon footprint.

If you have not yet had time to contact us about these exciting new developments, please call or email at any time. We are happy to come to your offices to complete a one hour ZiP presentation, or submit some speculative ideas on how ZiP could potentially improve your door drop performance.

Whatever you are looking for, we can create a ZiP test package to meet your requirements.

Why not consider including a ZiP test within your next door drop test matrix and compare the results?

Irrespective of whether you are an existing user of door drops within your marketing mix, or a potential new user, The Letterbox Consultancy provides a one stop shop service to clients. By planning all activity through a range of targeting services and then buying the most appropriate combination of door drop services to fulfil each media plan, we provide a full project management service from start to finish.

We are not a distribution company per se and therefore all of our door drop proposals are genuinely created with the client's best interests uppermost in our minds. Our independence and impartiality assures clients we are not bound by any internal disciplines and are free of "political correctness".

First stage plans are all submitted on a speculative basis.

Charges are levied in relation to the combination of door drop services accessed and are in line with competitive industry rates.

We do not charge consultancy fees in addition to door drop charges.

Client media plans may include the use of Royal Mail door-to-door, free newspapers and/or team based systems, in isolation or any appropriate combination. Client briefs are evaluated on a bespoke basis.

Over the 13 years we have been in existence, we have developed a reputation for common sense thinking, top quality account handling and being nice to deal with! That is why so many clients come back to us time and time again, even when they change companies.

If you are a local or regional government authority, police force, PCT, college or university, we have independent research into door drops, which is particularly relavent to you. Visit the specialist services page for more details.